Media Updates

Benelli Leoncino Scrambler To Be Launched In India In 2019 Italian motorcycle manufacturer Benelli has partnered with Mahavir Group for its India operations. Now, ZigWheels reports that the first bike from the new joint venture will be the Leoncino scrambler.…

BENELLI TO RELAUNCH TNT 300, 302R, AND TNT 600I IN INDIA BY OCTOBER Benelli has recently announced a new partner for India in the form of Adishwar Auto Ride India (AARI), a subsidiary of Hyderabad-based Mahavir Group. The two companies have also signed a Mem…

Benelli partners with Mahavir group to set up a new plant NDTV reported that Chinese-owned Italian bike maker Benelli will continue its Indian operations in a new partnership with Hyderabad-based Adishwar Auto Ride India, a subsidiary of Mahavir Group, the c…

Benelli TRK 251 lndia launch confirmed – KTM 390 ADV, BMW G310GS rival With its new local partner in Hyderabad-based Mahavir Group, Benelli is gearing up to introduce as many as 12 products in India by 2019. The small and medium displacement motorcycles will play a cruci…

Benelli to roll out 12 bikes in india by 2019 Italian motorcycle maker benelli, Owned by china's Qianjiang group-is planning to roll out as many as 12 bikes in the country

Benelli to focus on 300-500cc bikes Italian superbike-maker Benelli, which is re-entering the Indian market with a new partner, hopes to position itself strongly in the 300-500cc segment in India in the next couple of years. It has put …

Benelli 500 cc ADV for India launch confirmed – Exp price Rs 5 lakhs The Benelli TRK 502 and 502X adventure tourers were supposed to be the next motorcycle to be launched in India before the brand’s local partner DSK Motowheels was shuttered down due to a fraud case in…

Benelli Imperiale 400: 5 things to know Benelli has confirmed that it will launch not one but two Imperiale variants in India by the end of 2019. The first one will be the Imperiale 400 and the second, a bigger and previously undisclosed Im…

Benelli TRK 502 vs BMW G 310 GS vs Kawasaki Versys 650 vs Kawasaki Versys-X 300 It is no secret that Benelli has had a rough time since the real estate arm of its partner, DSK Motowheels, filed for bankruptcy. However, that is set to become a thing of the past as the It…

Italian Superbike Manufacturer Benelli Ties Up With Mahavir Group The Italian motorcycle manufacturer will collaborate with Hyderabad-based firm to assemble, manufacture and sell its motorcycles from Italy and South East Asia

TNT25 and TNT 600GT discontinued. Will re-enter Indian market with only 3 products. Benelli's future seems to be brighter than ever thanks to its newly entered strategic partnership with Adishwar Auto Ride India of Mahavir Group, set to be led by Managing Director Vikas Jhabakh.…

Italy’s Benelli inks MoU to set up production facility in Telangana Italian super bike major Benelli has entered into a memorandum of understanding (MoU) with the Telangana government to set up a manufacturing plant in Telangana, located at Medichal, Pochampally, Hyde…

Exclusive! Leoncino To Be The First Launch From New Benelli India Partner Mahavir Group, which took over Benelli India’s operations from DSK Motowheels, plans to begin sales from November 2018 with 19 existing dealerships

Benelli considering localisation for India Benelli just made a detailed announcement of a new business venture in India with Adishwar Auto Ride India (AARI), a subsidiary of Hyderabad-based Mahavir Group. As part of this announcement…

BENELLI INDIA TO LAUNCH 12 MODELS BETWEEN 2018 AND 2019 INCLUDING TRK 502 Benelli has just announced its return to the Indian market as Benelli India. This time, it partners with Hyderabad-based Adishwar Auto Ride International (AARI), a subsidiary of Mahavir Group. This&nb…

Italian bike-maker Benelli signs MoU for plant in Telangana Italian motorcycle-maker Benelli today signed an MoU with Telangana government and Adishwar Auto Ride International (AARI), a subsidiary of Mahavir Group, for setting a manufacturing facility here.

Benelli and Mahavir Group make official announcement Benelli has made a formal announcement regarding their new business venture with Adishwar Auto Ride India (AARI), a subsidiary of Mahavir Group. AARI has taken charge of the Italian manufacturer’…

BENELLI RE-ENTERS INDIA WITH MAHAVIR GROUP, TO LAUNCH 7 MODELS INCLUDING TRK 502 AND LEONCINO 500 IN 2018-19 Benelli has just announced its return to the Indian market as Benelli India. This time, it partners with Hyderabad-based Adishwar Auto Ride International (AARI), a subsidiary of Mahavir Grou…

Benelli Partners With Mahavir Group For Operations In India; To Set Up A New Plant Benelli has found a new partner with Adishwar Auto Ride India, a subsidiary of Mahavir Group, and will be establishing a new plant to assemble its motorcycles near Hyderabad.

Benelli to set up Manufacturing plant near Hyd Benelli, a global leader in the superbike segment, on monday signed a memorandum of understanding with the Telangana government to set up an indigenous manufacturing plant near Hyderabad

Benelli mulls R&D Centre in India; to tap non-metro cities Italian motorcycle maker Benelli, is looking to open its Research and Development Centre in India by 2019, as it plans to make the Indian operations a hub for design and manufacturing of motorcycles i…

Benelli 302S India launch confirmed via CKD – Rival to KTM Duke 390, BMW G310R Following an earlier association with DSK, which ended in financial turmoil, Italian bike makers Benelli Group have now entered into an agreement with Hyderabad based Mahavir Group. Benelli will also …

Benelli Leoncino 250 (Duke 200 Rival) India Launch In Late 2019 Benelli is planning product onslaught to recover the lost ground as the Italian manufacturer ended partnership with DSK Motowheels, and now they have collaborated with Mahavir group. The company is go…

Benelli TRK 502: 5 things to know When Benelli first announced its new tie-up with the Mahavir Group, it also announced plans to launch the new TRK models in India before the next financial year (March 2020). If you noticed we said 'm…

Italy’s Benelli to roll out 12 bikes in India by 2019 Italian motorcycle manufacturer Benelli, which plans to reposition itself in the 300cc to 500cc superbike segment, will be rolling out at least 12 models in India by 2019, said a senior official. “We …

India is Benelli’s top priority: CMO Dante Bustos Italian superbike maker Benelli QJ has renewed its focus on India after ending a distribution partnership with Pune-based DSK Moto wheels, a top company executive said. “This (India) is an incredible …

Benelli plans to enter smaller bike segment in India after 2019 Italian premium two-wheeler maker Benelli, which is set to resume sales in India in October, will look to enter smaller 135-200 cc bike segment after 2019 to have a wider market presence, a senior com…


Subscribe to our newsletter & stay updated

Your privacy on the Benelli website

This website is managed by Benelli Q.J. S.r.l. (“Benelli”). The main purpose of this site is to provide you with the Services we offer related to our website. We want you to feel safe when you visit our website, and we are committed to protecting your privacy during this visit.

Before you use and contribute information via this website, we advise you to read our Privacy Statement and our Privacy Policy and agree to the terms they contain.

Your decision to contribute your Personal Data is voluntary. However, since registration of a personal account and the use of our Services require personal data, you cannot use this site unless you contribute your Personal Data.

About us

Benelli is a company which develops and produces motorbikes, with registered office at Strada della Fornace Vecchia, sn, 61122 Pesaro (PU), Italy, belonging to the Qianjiang group headquartered in Wenling, Zhejiang province, China.

The data controller has designated a Data Protection Officer (DPO), who can be contacted by email at or by writing to Strada della Fornace Vecchia sn, 61122 Pesaro (Italy).

Which data do we collect?

The Personal Data we collect from you include your name, address, email address and IP addresses and data regarding the pages you visit and when.

Personal Data may include:

  • Personal Data which you contribute to us, such as your email address and your country/region; if you use your social media account to access or register for a personal account on the Benelli website, we may also collect any information in the public domain associated to your social media account. If you make a purchase on the Benelli website, we will collect your name, postal/shipping/billing address (including postcode), contact information, email address, credit card number or other payment service information.
  • Personal Data supplied to us through your use of the Benelli Services, such as device, register or position data.

We do not collect sensitive personal data.

We also collect Personal Data through the use of cookies. Cookies are small data files which store and recover information about your visit to this website - such as how you accessed our website, how you browsed the site, and which information was of interest to you. For further information about cookies, please read our cookie policy.

How do we use your data?

We analyze your data to find out what works best on our website, to define the most appropriate ways of improving it, and, finally, to decide how to change our site to make it more effective for you and other users. We may also use your data for other purposes, when we are authorised to do so by law, such as to comply with requests from public authorities or to conduct internal investigations. Find out more about how we use your Personal Data.

We may also send you emails on your request. If you have subscribed to our newsletter and have agreed to receive further communications, we may also send you marketing emails, such as product updates or other marketing information regarding our products and services. Please remember that you can withdraw your consent at any time.

Will we share your data with third parties?

Since we are a global organization, the data we collect may be transferred internationally within the worldwide Benelli organization. We may also share your data with third parties such as our service providers.

We restrict access to personal data concerning you to employees we consider have a reasonable need to come into contact with these data for the supply of products or services or to perform their duties. Our staff are trained regarding their data protection obligations.

International transfer of personal data

You recognise and agree to the transfer, storage, use or processing of your data at/by Benelli and its affiliated companies and/or its service providers which might be located in a country other than your own. All the aforesaid transfers, storage or processing of your data will be subject to the Privacy Policy and the relevant laws with regard to the protection of the privacy and security of personal data.

We use approved contractual clauses for the international transfer of personal data collected in the European Economic Area and Switzerland. As a global company, Benelli has a series of legal entities in different jurisdictions, which are responsible for the personal data which they collect and which are processed on their behalf. Find out more about Benelli’s global organization.

How do we protect your data?

The protection of your data matters to us. We process your data in compliance with the relevant data protection legislation, and we will adopt appropriate measures to guarantee this website’s security. We provide physical, electronic and procedural guarantees compliant with Italian laws and regulations to protect your data, including, but not limited to, those set forth in the General Data Protection Regulation no. 679/2016 (“GDPR"). We will ensure that we have adequate physical and technological measures to protect your data, wherever they are stored. When we outsource any process, we will ensure that the supplier has adequate security measures.

How can you access, change or erase your data?

For any query regarding the processing of your personal data or to exercise any of the following rights, please contact us at

  • You are entitled (in the circumstances and on the conditions, and with the exceptions, envisaged by the relevant law), to:
  • Request access to the personal data concerning you which we process: this right enables you to find out whether we hold personal data concerning you and, if so, to obtain information about and a copy of the said data.
  • Request the rectification of your personal data: this right entitles you to have your personal data corrected if they are inaccurate or incomplete.
  • Object to the processing of your personal data: this right entitles you to ask Benelli to stop processing your personal data.
  • Request the erasure of your personal data: this right entitles you to request the erasure of your personal data, also when the data are no longer necessary for the achievement of the relevant purposes.
  • Request the restriction of the processing of your personal data: this right entitles you to ask Benelli to process your personal data only in limited circumstances, including with your consent.
  • Request the portability of your personal data: this right entitles you to receive a copy (in a structured, commonly used and machine-readable format) of the personal data you have contributed to Benelli, or to ask Benelli to transmit those data to another controller.

To the extent that the processing of your personal data is based on your consent, you will be entitled to withdraw this consent at any time by contacting us here. Bear in mind that this will not affect Benelli’s right to process the personal data obtained before you withdrew your consent, or its right to continue parts of the processing which have legal bases other than your consent.

If, in spite of our best efforts to protect your personal data, you believe that your rights to privacy have been violated, we urge anyone to contact Benelli before taking any other action, in order to find a solution to any complaint. You are entitled to submit a complaint directly to the competent supervisory authority, or to bring an action against Benelli before a competent court (in the country where you live or work or in the country where you maintain that data protection law has been breached).

What are your rights with regard to marketing communications?

You may exercise your right not to receive marketing communications by ticking some boxes in the form below, which we use to collect your personal data, or by exercising your right to object in the email messages we send you. You may also exercise the right to stop receiving marketing communications at any time by contacting us. In this case, we will conserve minimal personal data to record the fact that you object, and will not contact you again.

How long do we store your data for?

We store your personal data for the time needed to pursue the purposes stated in this Privacy Statement, unless the law requires or permits a longer storage period.

Where can I get more information?

You will find more information about the procedures and purposes of the use of your data, and the rights you can exercise regarding your data, in our Privacy Policy.

If you want to unsubscribe click here